Project

Designing an Intuitive Campaign Management Experience for AI-Native Sales Outreach platform

Working closely with founders and developers, I designed a streamlined campaign workflow that enables sales teams to create, launch, monitor, and optimize personalized outreach campaigns through a simple, scalable interface.

Designing an Easy-to-Navigate UI for an AI-Native Sales Enablement Platform

I designed an end-to-end campaign management experience that simplifies how sales teams create, execute, and analyze AI-powered email campaigns. By focusing on intuitive workflows, clear information hierarchy, and scalable interactions, the product enables users to move from campaign setup to performance insights with minimal friction.

This framing speaks directly to Product Design Leads because it highlights workflow design, information architecture, usability, and business outcomes, rather than just the visual interface.

Guided Campaign Creation

Designed a structured, form-based workflow that simplifies campaign setup by capturing seller, company, and product information in a single experience. The interface reduces cognitive load while providing AI with the context needed to generate personalized outreach at scale.

Real-Time Campaign Management

Built a centralized dashboard that gives sales teams real-time visibility into campaign execution, contact status, engagement, and delivery progress. The design helps users quickly identify issues and manage campaigns without navigating multiple screens.

Campaign Reporting

Designed an analytics dashboard that surfaces key campaign metrics, conversion trends, and step-by-step performance. The reporting experience enables sales teams to evaluate campaign effectiveness and make informed decisions for future outreach.