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Project

UI, Interaction Design for a Digital Asset Management Platform

Delivered UX, UI, and interaction design in Figma while working closely with the founding team and engineers to shape the product.

UI, Interaction Design for a Digital Asset Management Platform

Background

When I joined Lifex, the team was building a digital asset management platform but lacked a clear product vision, design principles, and a consistent user experience strategy. Design decisions were largely ad hoc, workflows were undefined, and there was no cohesive design system or framework to guide product development.

Working closely with the founders and developers, I introduced a structured design process grounded in user-centered thinking. I established design principles, defined core user flows, and created a modern, intuitive, and interactive interface in Figma that aligned the team around a shared product vision and provided a scalable foundation for future development.

Centralized storage: Where all digital assets are loaded.

Centralized storage provides a single, organized location for all digital assets, simplifying access and management. This solution enhances collaboration and efficiency by ensuring that teams can easily find and utilize the resources they need.
AI-driven feature that allows users to effortlessly update asset meta tags, ensuring accurate categorization and improved searchability. This capability streamlines the uploading process and maintains the integrity of the asset library, enhancing overall management efficiency.
The search feature leverages Elasticsearch technology to deliver fast and accurate results, allowing users to quickly find the assets they need. By providing comprehensive information about each file, this functionality enhances efficiency and streamlines the asset retrieval process.

Responsive Design

The design of our DAM product is fully responsive, ensuring optimal display and functionality across all devices, from desktops to mobile phones. This adaptability enhances user experience by providing seamless access to digital assets, regardless of the platform being used.